Course curriculum

  1. 1
    • Introduction

    • Reflection on Complexity

  2. 2
    • How to use this course

  3. 3
    • Fundamentals

    • Reading Material - The Fundamentals of True Profitability

  4. 4
    • The 80/20 Matrix

    • Reading Material - Thinking Inside the Box

  5. 5
    • Data Modeling

    • Reading Material - Data Analytics

  6. 6
    • Case Study - The Company

    • Case Study - The Analysis

    • Case Study - Insights & Goals

  7. 7
    • Case Study - The Core

    • Reading Material - Improving the Core

    • Reflecting on your Core Business

  8. 8
    • Case Study - Low-Value Business

    • Reading Material - Low-Value Business

    • Reflecting on Low-Value Business

  9. 9
    • Case Study - Supporting Products

    • Reading Material - Supporting Products

    • Reflecting on your Supporting Solutions' Area

  10. 10
    • Case Study - Supporting Customers

    • Reading Material - Supporting Customers

    • Reflecting on your Supporting Customer's Area

  11. 11
    • Case Study Results

    • Typical Strategies by Quadrant or Business Area

  12. 12
    • Pareto-Based Excel Model

    • True Profitability Checklist

    • Bibliography

    • Final Reflections on Complexity

    • Before you go...


Pedro Ferro

35 years of experience in Commercial Vehicles, Auto Parts and Aftermarket, serving as CEO or C-Suite executive for more than 15 years at Randon, Fras-le, Meritor, Berkshire-Hathaway, MCI, and Cummins. For the past 12 years we have been teaming up with companies in different industries to apply our unique True Profitability methodology and get results, improving their operating performance, and reducing complexity. Pedro is the author of three books on the subject: The Vital Few Natural Laws, Lean on Steroids and True Profitability.

  • 13 video-classes

    You can watch as many times as you want, at your own pace

  • 7 readings

    More knowledge and information to help you learn

  • Business model

    You will be able to download an Excel model and a checklist to practice on your own

  • Start whenever you want to

    After payment, you will receive a code to start whenever you wish

  • 365 days

    You have one year to complete the course

  • Supporting bibliography

    Off line books available to deepen your knowledge on the subject

Frequently Asked Questions

  • Who can enroll?

    Anyone who aims to improve portfolio profitability. Specially suited for product managers, marketing and sales executives, as well as engineering and procurement.

  • Is there any prerequisite for this course?

    There is no prerequisite. Excel proficiency is helpful.

  • Which functions or areas will benefit the most?

    Product strategy and management, sales and marketing, product design and architecture. C-Level executives will also benefit from learning how to approach complexity reduction and profitable variety.

Enrollment price (USD)


  • Special price during the lockout

  • We will e-mail the login credentials, after you enroll